This project is a series of custom beer labels designed as character portraits inspired by the personalities and fictional figures the subject loves. Each label reimagines the same person through a different character lens, translating traits, moods, and references into distinct visual identities.
The project explores illustration, branding, and storytelling, using color, typography, and character design to create variation within a cohesive system. Together, the labels form a playful yet thoughtful collection that connects personal narrative with product design, turning each beer into a unique visual expression.
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